Ella Jackson

UX Designer & Behavioral Researcher

I use cognitive science to reduce friction, optimize decision-making, and build intuitive 0-to-1 products.

Xometry: Optimizing Manufacturing Workflows

UX Research & Design

Designed a guided quoting experience and in-context tooltips to reduce decision paralysis and boost first-time conversion rates for non-enterprise users.

CrochetCircle

UX Research & Design

Applied cognitive psychology and zone of proximal development to design a learn-to-crochet app for beginners.

Uniblock: Building Trust in Web3 Through Consistent Design Systems

UI UX | Web Design

Increased conversion potential by restructuring Information Architecture to match user mental models..